Following the final SMDL session: ‘LEGO Serious Play’, we’ve been asked to write a final post, not about LEGO (although no-one said we couldn’t illustrate with LEGO…!), but about the course as a whole – the experience, where we are, what we’ve enjoyed (or not enjoyed) etc.
Coming into the course I had a fair idea of a lot of social media applications/outlets due to my role, but didn’t necessarily use or apply all of them. I saw the course as an opportunity to learn more about any of these applications I wasn’t so up on and also to ensure that I knew what others would be learning in order to know what people might be exploring and wanting to link to on the main website. I’m happy to admit I didn’t know everything – and that’s fine, it’s hard to have the time to know about everything so the course was helpful in filling in those gaps.
The only thing I’m not comfortable with is using a lot of social media on a personal level – i don’t necessarily feel I have a lot I want to contribute share with the world and that perhaps comes down to personality type. But it doesn’t mean that this hasn’t been worth it – from a business perspective it’s best to know about and be comfortable with as much social media as possible.
Open your eyes
The course didn’t cover every single social media tool/application in the world and to my surprise it didn’t cover Facebook but did cover a lot more tools I had only ever heard mentioned. This actually worked very well as I felt quite a lot these tools were a lot more applicable and useful in a business sense – which for me is where I want to improve my ability, knowledge and skills.
Some of the less known tools for me included Feedly, TinEye, PicMonkey, PhotoPin.
Getting more comfortable
The course offered the opportunity to get to grips better with existing tools I already use here in the workplace such as twitter, twitter management tools (e.g. Hootsuite), Google +, bit.ly etc.
One of the best parts of the course was that it was more practical than theory – perhaps practical supported by theory would be a better description. In terms of social media I think hands on learning can’t be beaten, but everyone is different.
Tips, tricks and benefits
It’s been good to learn little tips and tricks such as, twitter language and etiquette, profile raising and referencing creative commons among others.
For those who are content providers here at the School, it will give them a better understanding of what can and can’t be done in terms of social media, it will help them engage better and provide us with the right information we need (such a creative commons referencing where appropriate)
One of the other things that has become apparent (most prominently during the LEGO serious play session) is the amount of people on the course who are buy into a collaborative approach to social media. This is great news for the School and will help us going forward (I know, I know, a lot of people hate this phrase) to present the best possible projection of the business to the outside world.
I’m not saying we need to become a LEGO spiderman army (although that would be pretty cool!), but if we are aligned in our views of presenting a consistent message and image on social media it will show the outside world a much clearer picture through the windows of social media.
So what are the next steps?
I’m not sure I’ll become an acomplished blogger on a personal level (I already use blogging technology daily in my job), but hopefully there’s now enough food for thought to discuss social media approaches with my team and the wider team. Subsequently I hope that this will help feed into the Schools social media strategy for the future months and years.